Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights

Industrial Marketing Management

Volumn 42, Issue 4, 2013, Pages 489-495

  Martínez López, Francisco J ^a,b   Casillas, Jorge ^c  

^a UNIVERSITY OF GRANADA   (Spain)

^b UNIVERSITAT OBERTA DE CATALUNYA   (Spain)

^c Faculty of Computer Science and Telecommunications Engineering   (Spain)

Author keywords

Industrial marketing; Insights; Intelligent systems; Literature review; Marketing intelligent systems

Indexed keywords

EID: 84878472311     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.03.001     Document Type: Article

References (25)

1. Aliev R.A., Fazlollahi B., Aliev R.R. Soft computing and its applications in business and economics (Studies in fuzziness and soft computing) (Hardcover) 2004, Springer.
2. Berry M., Linoff G. Data mining techniques: For marketing, sales and marketing support 1997, Wiley.
3. Bidgoli H. Intelligent management support systems (Hardcover) 1998, Quorum Books.
4. Carlsson C., Fedrizzi M., Fuller R. Fuzzy logic in management (International series in operations research & management science) 2003, Springer.
5. Casillas J., Martínez-López F.J. Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modeling. Expert Systems with Applications 2009, 36(2, part 1):1645-1659.
6. Marketing intelligent systems using soft computing: Managerial and research applications 2010, Springer. J. Casillas, F.J. Martínez-López (Eds.).
7. Management intelligent systems. First international symposium, vol. 171 of Advances in intelligent systems and computing 2012, Springer. J. Casillas, F.J. Martínez-López, J.M. Corchado (Eds.).
8. Chan S.L., Ip W.H. A dynamic decision support system to predict the value of customer for new product development. Decision Support Systems 2011, 52:178-188.
9. Chen L.-T., Chen J.-M. Collaborative marketing and production planning with IFS and SFI production styles in an ERP system. Journal of the Chinese Institute of Industrial Engineers 2008, 25:337-343.
10. Gilliland D.I., Bello D.C. Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels. Journal of the Academy of Marketing Science 2002, 30(1):24-43.
11. Laínez J.M., Reklaitis G.B., Puigjaner L. Linking marketing and supply chain models for improved business strategic decision support. Computers and Chemical Engineering 2010, 2107-2117.
12. Laplaca P.J. Contributions to marketing theory and practice from Industrial Marketing Management. Journal of Business Research 1997, 38:179-198.
13. Li S. Development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems 2000, 27:395-409.
14. Li S. AgentStra: An Internet-based multi-agent intelligent system for strategic decision making. Expert Systems with Applications 2007, 33:565-571.
15. Li S., Li J.Z. Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications 2009, 36:5557-5564.
16. Li S., Li J.Z. AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications 2010, 37:2580-2587.
17. Liebowitz J. Strategic intelligence: Business intelligence, competitive intelligence, and knowledge management 2006, Taylor & Francis, Inc.
18. Lin P.-C., Wang J., Chin S.-S. Dynamic optimization of price, warranty length and production rate. International Journal of Systems Science 2009, 40:411-420.
19. Martínez-López F.J., Casillas J. Marketing intelligent systems for consumer behaviour modelling by a descriptive induction approach based on genetic fuzzy systems. Industrial Marketing Management 2009, 38(7):714-731.
20. Matsatsinis N.F., Siskos Y. Intelligent support systems for marketing decisions (International series in operations research & management science) 2002, Springer.
21. Metaxiotis K.S., Psarras J.E., Askounis D.T. GENESYS: An expert system for production scheduling. Industrial Management & Data Systems 2002, 102:309-317.
22. Moreno J. Trading strategies modeling in Colombian power market using artificial intelligence techniques. Energy Policy 2009, 37:836-843.
23. Negnevitsky M. Artificial intelligence: A guide to intelligent systems 2004, Addison-Wesley. 2nd ed.
24. Soft computing applications in business (Studies in fuzziness and soft computing) (Studies in fuzziness and soft Computing) 2008, Springer. S. Prasad (Ed.).
25. Wierenga B. Marketing and artificial intelligence: Great opportunities, reluctant partners. Marketing intelligent systems using soft computing: Managerial and research applications 2010, 1-8. Springer. J. Casillas, F.J. Martínez-López (Eds.).