Factors affecting judgments of prevalence and representation: Implications for public policy and marketing

Journal of Public Policy and Marketing

Volumn 32, Issue SPL.ISSUE, 2013, Pages 112-118

  Briley, Donnel A ^a   Shrum, L J ^b   Wyer, Robert S ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^c CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Advertising models; Frequency estimation; Media issues; Minorities; Public policy; Television

Indexed keywords

EID: 84878414217     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.045     Document Type: Review

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