Doing well by doing good- marketing strategy to help the poor: The case of commercial banks in Ghana

Journal of Financial Services Marketing

Volumn 14, Issue 2, 2009, Pages 135-151

  Koku, Paul Sergius ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Commercial banking; Content analysis; Ghana; Social marketing; Social structures; The poor

Indexed keywords

EID: 69249222670     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2009.13     Document Type: Article

References (51)

1. Sinkey, J. F. ( 1985 ) Commercial Bank Management. New York: Macmillan.
2. Allen, J. and Liu, Y. ( 2007 ) Effi ciency and economies of scale of large Canadian banks. Canadian Journal of Economics 40 : 225-245.
3. Khan, C. and Winton, A. ( 2004 ) Moral hazard: Optimal subsidiary structure for fi nancial institutions. Journal of Finance 59 : 2531-2576.
4. Lacker, J. and Weinberg, J. A. ( 2003 ) Payment economics: Studying the mechanics of exchange. Journal of Monetary Economics 50 : 381-388.
5. Brownbridge, M. and Gockel, A. F. ( 1996 ) The Impact of Financial Sector Policies on Banking in Ghana. Institute of Development Studies, University of Sussex, Brighton, UK. Working Paper # 38.
6. Raez, M. and Thankom, A. ( 2006 ) Corporate governance in developing economies: Perspective from the banking sector. Journal of Bank Regulation 7 : 92-104.
7. Toby, A. J. ( 1998 ) Impact of deregulation on the Nigerian bank structure. Journal of Financial Management 11 : 2-22.
8. Anderson, K., Martin, W. and van der Mensbrugghe, D. ( 2006 ) Would multilateral trade reform benefi t sub-Saharan Africans? Journal of African Economies 15 : 629-665.
9. Owusu, F. ( 2006 ) On public organizations in Ghana: What differentiates good performers from poor performers. African Development Review 18 : 471-485.
10. Nkama, A. H. G. ( 2006 ) Analyzing the poverty impact of the HIPC initiative in Cameroon. African Development Review 18 : 330-352.
11. Guide, A. -M. and Patillo, C. ( 2006 ) Financial sector reform in sub-Saharan Africa. Journal of Social, Political, and Economic Studies 31 : 133-143.
12. Ehigie, B. O. ( 2006 ) Correlates of customer loyalty to their banks: A case study in Nigeria. The International Journal of Bank Marketing 24 : 494-510.
13. Talukdar, D., Gulyani, S. and Salmen, L. ( 2005 ) Customer orientation in the context of development projects: Insights from the World Bank. Journal of Public Policy and Marketing 24 : 100-111.
14. Hway-Boon, O. and Yu, C. M. ( 2003 ) Success factor in e-channels: The Malaysian banking scenario. The International Journal of Bank Marketing 21 : 369-378.
15. Eriksson, K., Karem, K. and Nilsson, D. ( 2005 ) Acceptance of internet banking in Estonia. The International Journal of Bank Marketing 23 : 200-217.
16. Saunders, S. G., Bendix, M. and Abratt, R. ( 2007 ) Banking patronage motives of the urban informal poor. Journal of Services Marketing 21 (1) : 52-63.
17. Central Intelligence Agency. ( 2009 ) The World Factbook. Washington, DC: The United States Government.
18. United Nations, Food and Agricultural Organization. Economic situation, http://www.fao.org/fi /fcp/en/GHA/profi le.htm.
19. Price Water House Coopers. ( 2005 ) Ghana Banking Survey-Is Local Lending Aligned to Macro-Economic Objectives? Accra, Ghana: Price Water House Coopers.
20. Abor, J. ( 2005 ) Technological innovations and banking in Ghana: An evaluation of customers ? perception. IFE Pschologl A 13 : 170-187.
21. Dadzie, K. Q., Akaah, I. P. and Dunson, B. H. ( 1989 ) Promoting the bank savings habit in Ghana: A success in marketing technology transfer. Journal of Macromarketing 9 : 16-24.
22. Owosu-Frimpong, N. ( 1999 ) Patronage behaviour of Ghanaian bank customers. International Journal of Bank Marketing 17/7 : 335-341.
23. Todd, H. ( 1996 ) Women at the Center: Grameen Bank Borrowers after One Decade. Boulder, CO: Westview.
24. Wahid, A. N. M. ( 1993 ) The Grameen Bank: Poverty Relief in Bangladesh. Boulder, CO: Westview.
25. Wahid, A. N. M. ( 1994 ) The Grameen bank and poverty alleviation in Bangladesh: Theory evidence, and limitation. American Journal of Economics and Sociology 53 (January) : 1-15.
26. Kotler, P. and Zaltman, G. ( 1971 ) Social marketing: An approach to planned social change. Journal of Marketing 35 (July) : 3-12.
27. Kotler, P., Zaltman, G. and Roberto, L. E. ( 1989 ) Social Marketing Strategies for Changing Public Behavior. New York: Free Press.
28. Kotler, P., Zaltman, G. and Levy, S. J. ( 1969 ) Broadening the concept of marketing. Journal of Marketing 33 (January) : 10-15.
29. Zaltman, G. and Vertinsky, I. ( 1971 ) Health services marketing: A suggested model. Journal of Marketing 35 (July) : 19-27.
30. El-Ansary, A. I. and Kramer, O. E. ( 1973 ) Social marketing: Family planning experience. Journal of Marketing 37 (July) : 1-7.
31. Roberto, E. ( 1975 ) Strategic Decision-Making in a Social Program: The Case of Family Planning Diffusion. Lexington, MA: Lexington Books.
32. Dholakia, R. R. and Dholakia, N. ( 2001 ) Social marketing and development. In: P.N. Bloom and G.T. Gundlach (eds.) Handbook of Marketing and Society. Thousand Oaks, CA. Sage Publications, Inc, pp. 486-505.
33. Zimund, W. G. and Staton, W. J. ( 1971 ) Recycling solid wastes: A channel-of-distribution problem. Journal of Marketing 35 (July) : 34-39.
34. Karlan, D. S. ( 2007 ) Social connections and group banking. Economic Journal 117 : 52-84.
35. Bernthal, M. J., Crockett, D. and Rose, R. L. ( 2005 ) Credit cards as lifestyle facilitators. Journal of Consumer Research 32 : 130-145.
36. Hill, R. P. ( 1994 ) Bill collectors and consumers: A troublesome exchange relationship. Journal of Public Policy and Marketing 13 : 20-35.
37. Babbie, E. ( 1998 ) The Practice of Social Research, 8th edn. London: Wadsworth Publishing Company.
38. Holsti, O. R. ( 1969 ) Content Analysis for Social Sciences and Humanities. Reading, MA: Addison-Wesley.
39. Krippendorff, K. ( 2004 ) Content Analysis: An Introduction to Its Methodology, 2nd edn. Thousand Oaks, CA: Sage.
40. Belk, R. W., Sherry, J. and Wallendorf, M. ( 1989 ) A naturalistic inquiry into buyer and seller behavior at a swap meet. Journal of Consumer Research 14 (March) : 449-470.
41. Buchs, T. and Mathisen, J. ( 2005 ) Competition and Effi ciency in Banking: Behavioral Evidence from Ghana. The International Monetary Fund. Working Paper WP/05/17.
42. Findings. ( 1998 ) The Performance of TecnoServe. Number 110, May.
43. Odotei, I. K. and Awedoba, A. K. ( 2006 ) Chieftaincy in Ghana: Culture, Governance, and Development. Accra: Sub-Sahara Publishers.
44. Kimble, D. ( 1963 ) A Political History of Ghana. Oxford, England: Claredon Press.
45. Berry, L. V. ( 1994 ) Ghana: A Country Study. Washington DC: Washington GPO for the Library of Congress.
46. Lwiza, D. R. B. and Nwanko, S. ( 2002 ) Market-driven transformation of the banking sector in Tanzania. The International Journal of Bank Marketing 20 (1) : 38-49.
47. Megicks, P., Mishra, A. and Lean, J. ( 2005 ) Enhancing microfi nance outreach through market-oriented new service development in India regional rural banks. The International Journal of Bank Marketing 23 (1) : 107-126.
48. Fatt, A. C. ( 1967 ) The danger of local international advertising. Journal of Marketing 31 (1) : 60-62.
49. Lovelock, L. and Wright, L. ( 2002 ) Principles of Service Marketing and Management, 2nd edn. Upper Saddle River, NJ: Prentice-Hall.
50. Koku, P. S. ( 2005 ) Towards an integrated marketing strategy for developing markets. Journal of Marketing Theory and Practice 13 (4) : 8-21.
51. Koku, P. S. ( 2002 ) Market forces and the rule of law as a means of improving the quality of life in sub-Saharan Africa: Ghana, a case of critical analysis. International and Comparative Law Review 10 : 23-35.