메뉴 건너뛰기




Volumn 21, Issue 4, 2013, Pages 800-807

Internet marketing directed at children on food and restaurant websites in two policy environments

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BEVERAGE MARKETING; CANADA; CATERING SERVICE; CONSUMER; CONTENT ANALYSIS; FOOD MARKETING; HEALTH PROMOTION; HUMAN; INTERNET; LIFESTYLE; MARKETING; ONLINE SYSTEM; PHYSICAL ACTIVITY; PRODUCT SAFETY; TELEVISION VIEWING;

EID: 84878319192     PISSN: 19307381     EISSN: 1930739X     Source Type: Journal    
DOI: 10.1002/oby.20124     Document Type: Article
Times cited : (18)

References (32)
  • 1
    • 24944480091 scopus 로고    scopus 로고
    • Childhood obesity, prevelance and prevention
    • Dehghan M, Akhtar-Danesh N, Merchant AT,. Childhood obesity, prevelance and prevention. Nutr J 2005; 4: 24-32.
    • (2005) Nutr J , vol.4 , pp. 24-32
    • Dehghan, M.1    Akhtar-Danesh, N.2    Merchant, A.T.3
  • 5
    • 85052173474 scopus 로고    scopus 로고
    • Committee on Food Marketing and the Diets of Children and Youth
    • McGinnis J.M. Appelton Gootman J. Kraak V.I. (eds). Washington, DC: The National Academics Press.
    • Committee on Food Marketing and the Diets of Children and Youth. In:, McGinnis JM, Appelton Gootman J, Kraak VI, (eds). Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academics Press; 2006.
    • (2006) Food Marketing to Children and Youth: Threat or Opportunity?
  • 7
    • 85055405508 scopus 로고    scopus 로고
    • Click Here Kids! Online advertising practices on popular children's websites
    • Cai X, Zhao X,. Click Here Kids! Online advertising practices on popular children's websites. J Child Media 2010; 2: 135-154.
    • (2010) J Child Media , vol.2 , pp. 135-154
    • Cai, X.1    Zhao, X.2
  • 8
    • 36849062811 scopus 로고    scopus 로고
    • The online marketing of food to children: Is it just fun and games?
    • Moore ES, Rideout VJ,. The online marketing of food to children: is it just fun and games? J Public Policy Marketing 2007; 2: 202-220.
    • (2007) J Public Policy Marketing , vol.2 , pp. 202-220
    • Moore, E.S.1    Rideout, V.J.2
  • 9
    • 33748304299 scopus 로고    scopus 로고
    • Internet food marketing strategies aimed at children and adolescents: A content analysis of food and beverage brand websites
    • Weber K, Story M, Harnack L,. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand websites. J Am Diet Assoc 2006; 9: 1463-1466.
    • (2006) J Am Diet Assoc , vol.9 , pp. 1463-1466
    • Weber, K.1    Story, M.2    Harnack, L.3
  • 10
    • 84992943316 scopus 로고    scopus 로고
    • Marketing to children and teens on Australian food company websites
    • Jones SC, Reid A,. Marketing to children and teens on Australian food company websites. Young Consumers 2010; 11: 57-66.
    • (2010) Young Consumers , vol.11 , pp. 57-66
    • Jones, S.C.1    Reid, A.2
  • 11
    • 43549112085 scopus 로고    scopus 로고
    • Children as consumers: Advertising and marketing
    • Calvert SJ,. Children as consumers: advertising and marketing. Fut Child Child Electron Media 2008; 18: 205-234.
    • (2008) Fut Child Child Electron Media , vol.18 , pp. 205-234
    • Calvert, S.J.1
  • 13
    • 80054005356 scopus 로고    scopus 로고
    • Screen-based sedentary behaviours among a nationally representative sample of youth: Are Canadian kids couch potatoes?
    • Leatherdale ST, Ahmed R,. Screen-based sedentary behaviours among a nationally representative sample of youth: are Canadian kids couch potatoes? Chronic Dis Inj Can 2011; 31: 141-146.
    • (2011) Chronic Dis Inj Can , vol.31 , pp. 141-146
    • Leatherdale, S.T.1    Ahmed, R.2
  • 15
    • 69149089792 scopus 로고    scopus 로고
    • Food and beverage brands that market to children and adolescents on the Internet: A content analysis of branded sites
    • Henry AE, Story M,. Food and beverage brands that market to children and adolescents on the Internet: a content analysis of branded sites. J Nutr Educ Behav 2009; 41: 353-359.
    • (2009) J Nutr Educ Behav , vol.41 , pp. 353-359
    • Henry, A.E.1    Story, M.2
  • 16
    • 77951216231 scopus 로고    scopus 로고
    • Characteristics of food industry web sites and "advergames" targeting children
    • Culp J, Bell RA, Cassady D,. Characteristics of food industry web sites and "advergames" targeting children. J Nutr Educ Behav 2010; 3: 197-201.
    • (2010) J Nutr Educ Behav , vol.3 , pp. 197-201
    • Culp, J.1    Bell, R.A.2    Cassady, D.3
  • 17
    • 47349099852 scopus 로고    scopus 로고
    • Internet food marketing on popular children's websites and food product websites in Australia
    • Kelly B, Bochynska K, Kornman K, Chapman C,. Internet food marketing on popular children's websites and food product websites in Australia. Public Health Nutr 2008; 11: 1181-1187.
    • (2008) Public Health Nutr , vol.11 , pp. 1181-1187
    • Kelly, B.1    Bochynska, K.2    Kornman, K.3    Chapman, C.4
  • 18
    • 84878276562 scopus 로고    scopus 로고
    • Advertising Standards Canada. Canada: Advertising Standards Canada. Available from Accessed May 8, 2012
    • Advertising Standards Canada. The Canadian Children's Food and Beverage Initiative. Canada: Advertising Standards Canada. Available from: http://www.adstandards.com/en/childrensinitiative/participantCommitments.html. Accessed May 8, 2012.
    • The Canadian Children's Food and Beverage Initiative
  • 19
    • 78650313316 scopus 로고    scopus 로고
    • Online marketing of foods and beverages to children: A content analysis
    • Brady J, Mendelson R, Farrell A, Wong S,. Online marketing of foods and beverages to children: a content analysis. Can J Diet Pract Res 2010; 4: 166-171.
    • (2010) Can J Diet Pract Res , vol.4 , pp. 166-171
    • Brady, J.1    Mendelson, R.2    Farrell, A.3    Wong, S.4
  • 20
    • 79955608682 scopus 로고
    • Office de la Protection du consommateur. Québec: Gouvernment du Québec.
    • Office de la Protection du consommateur. Loi sur la protection du consommateur. Québec: Gouvernment du Québec; 1978.
    • (1978) Loi sur la Protection du Consommateur
  • 21
    • 84878343884 scopus 로고    scopus 로고
    • Office de la protection du consommateur. Quebec: Office de la protection du consommateur;. Available at Accessed May 23, 2012
    • Office de la protection du consommateur. General Mills plaide coupable d'avoir fait de la publicité commerciale destinée aux enfants. Quebec: Office de la protection du consommateur; 2009. Available at http://www.opc.gouv.qc.ca/WebForms/CommuniquePresse/CommuniquePresse.aspx?id= 523&Mois=2&Annee=2009. Accessed May 23, 2012.
    • (2009) General Mills Plaide Coupable d'Avoir Fait de la Publicité Commerciale Destinée Aux Enfants
  • 22
    • 84865616811 scopus 로고    scopus 로고
    • A nutritional comparison of foods and beverages marketed to children in two different policy environments
    • Potvin Kent M, Dubois L, Wanless A,. A nutritional comparison of foods and beverages marketed to children in two different policy environments. Obesity 2012; 20: 1829-1837.
    • (2012) Obesity , vol.20 , pp. 1829-1837
    • Potvin Kent, M.1    Dubois, L.2    Wanless, A.3
  • 23
    • 79959979538 scopus 로고    scopus 로고
    • Food marketing on children's television in two different policy environments
    • Potvin Kent M, Dubois L, Wanless A,. Food marketing on children's television in two different policy environments. Int J Pediatr Obes 2011; 2: e433-e441.
    • (2011) Int J Pediatr Obes , vol.2
    • Potvin Kent, M.1    Dubois, L.2    Wanless, A.3
  • 24
    • 77954380141 scopus 로고    scopus 로고
    • Influence of licensed characters on children's taste and snack preferences
    • Roberto CA, Baik J, Harris JL, Brownell KD,. Influence of licensed characters on children's taste and snack preferences. Pediatrics 2010; 1: 88-93.
    • (2010) Pediatrics , vol.1 , pp. 88-93
    • Roberto, C.A.1    Baik, J.2    Harris, J.L.3    Brownell, K.D.4
  • 25
    • 84864422008 scopus 로고    scopus 로고
    • Soda and tobacco industry corporate social responsibility campaigns: How do they compare?
    • Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M,. Soda and tobacco industry corporate social responsibility campaigns: how do they compare? PLoS Med 2012; 9: 1-7.
    • (2012) PLoS Med , vol.9 , pp. 1-7
    • Dorfman, L.1    Cheyne, A.2    Friedman, L.C.3    Wadud, A.4    Gottlieb, M.5
  • 26
    • 70349298680 scopus 로고    scopus 로고
    • Children's awareness of online advertising on neopets: The effect of media literacy training on recall
    • Wollslager ME,. Children's awareness of online advertising on neopets: the effect of media literacy training on recall. Studies Media Information Literacy Education 2009; 2: 31-53.
    • (2009) Studies Media Information Literacy Education , vol.2 , pp. 31-53
    • Wollslager, M.E.1
  • 27
    • 21844513144 scopus 로고
    • The relationship between cartoon trade character recognition and attitude toward product category in young children
    • Mizerski R,. The relationship between cartoon trade character recognition and attitude toward product category in young children. J Marketing 1995; 4: 58-70.
    • (1995) J Marketing , vol.4 , pp. 58-70
    • Mizerski, R.1
  • 28
    • 7444243923 scopus 로고    scopus 로고
    • Using animated spokes-characters in advertising to young children
    • Neeley SM, Sherman DW,. Using animated spokes-characters in advertising to young children. J Advertising 2004; 3: 7-23.
    • (2004) J Advertising , vol.3 , pp. 7-23
    • Neeley, S.M.1    Sherman, D.W.2
  • 29
    • 84878308092 scopus 로고    scopus 로고
    • Advertising Standards Canada. Canada: Advertising Standards Canada; Available from Accessed May 5, 2012.
    • Advertising Standards Canada. The Broadcast Code for Advertising to Children. Canada: Advertising Standards Canada; Available from http://www.adstandards.com/en/clearance/childrens/ broadcastCodeForAdvertisingToChildren.aspx. Accessed May 5, 2012.
    • The Broadcast Code for Advertising to Children
  • 30
    • 84878326294 scopus 로고    scopus 로고
    • Advertising Standards Canada. Canada: Advertising Standards Canada; Available from Accessed May 2, 2012
    • Advertising Standards Canada. Canadian Code of Advertising Standards Interpretation Guidelines. Canada: Advertising Standards Canada; Available from http://www.adstandards.com/en/clearance/childrens/ checklistForInterpretationGuidelines.aspx. Accessed May 2, 2012.
    • Canadian Code of Advertising Standards Interpretation Guidelines
  • 31
    • 84878343688 scopus 로고    scopus 로고
    • Office of the Privacy Commissioner of Canada. Ottawa: Office of the Privacy Commissioner of Canada.
    • Office of the Privacy Commissioner of Canada. Guidelines: Privacy and Online Behavioural Advertising. Ottawa: Office of the Privacy Commissioner of Canada; 2011.
    • (2011) Guidelines: Privacy and Online Behavioural Advertising
  • 32
    • 67649507721 scopus 로고    scopus 로고
    • A Crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done
    • Harris JL, Pomeranz JL, Lobstein T, Brownell KD,. A Crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done. Annu Rev Public Health 2009; 30: 211-225.
    • (2009) Annu Rev Public Health , vol.30 , pp. 211-225
    • Harris, J.L.1    Pomeranz, J.L.2    Lobstein, T.3    Brownell, K.D.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.