Populence: Exploring luxury for the masses

Journal of Marketing Theory and Practice

Volumn 21, Issue 1, 2013, Pages 31-44

  Granot, Elad ^a   Russell, La ^a   Brashear Alejandro, Thomas ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878145293     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679210102     Document Type: Article

References (54)

1. Achrol, Ravi S., and Phillip Kotler (1999), Marketing in the Network Economy, Journal of Marketing, 63 (4), 146-163.
2. Alleres, Danielle (1990), Luxe-Strategies Marketing, Moscow: Economica.
3. Armstrong, David, Ann Gosling, John Weinman, and Theresa Marteau (1997), The Place of Inter-Rater Reliability in Qualitative Research: An Empirical Study, Sociology, 31 (3), 597-606.
4. Borgmann, Albert (1984) Technology and the Character of Contemporary Life, Chicago: University of Chicago Press.
5. Bureau of Labor Statistics (2010), Women in the Labor Force: A Databook (2010 Edition), United States Department of Labor, Washington, DC (available at www.bls.gov/cps/wlftable25-2010.htm).
6. Burkitt, Laurie (2011), In China, Women Begin Splurging, Wall Street Journal, June 13 (available at http://online.wsj.com/article/ SB10001424052748703864204576315291406475666 .html).
7. Cavendar, Ben, and Shaun Rein (2009), Luxury Goods: Still Strong Sellers, China Business Review, 36 (2), 36-39.
8. Cornell, Andrew (2002), Cult of Luxury: The New Opiate of the Masses, Australian Financial Review, April, 47.
9. Crichton, Susan, and Elizabeth Childs (2005), Clipping and Coding Audio Files: A Research Method to Enable Participant Voice, International Journal of Qualitative Methods, 4 (3), 63-89.
10. Csaba, Fabian Faurholt (2008), Redefining Luxury: A Review Essay, Working Paper, Copenhagen Business School, November (available at http://openarchive. cbs.dk/bitstream/handle/10398/7765/Creative%20Encounters%20Working %20Papers%2015.pdf?sequence=1/).
11. Datamonitor (2005), Global Apparel, Accessories & Luxury Goods Industry Profile: Industry Profile: Global, London.
12. -(2010), Global Apparel, Accessories & Luxury Goods Industry Profile: Industry Profile: Global, London.
13. Dubois, Bernard (1992), Comment surmonter les paradoxes du marketing du luxe, Revue Française de Gestion, 18 (76), 30-37.
14. -, and Claire Paternault (1995), Observations: Understanding the World of International Luxury Brands: The 'Dream Formula,' Journal of Advertising Research, 35 (4), 69-76.
15. -, Gilles Laurent, and Sandor Czellar (2001), Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes, HEC Paris (available at www.hec.edu/var/fre/storage/original/application/5ecca063454eb4ef8227d085 06a8673b.pdf).
16. Erlandsan, David A., Edward L. Harris, Barbara L. Skipper, and Steve D. Allen (1993), Doing Naturalistic Inquiry: A Guide to Methods, Newbury Park, CA: Sage.
17. Fournier, Susan, and David G. Mick (1999), Rediscovering Satisfaction, Journal of Marketing, 63 (4), 5-23.
18. Gardner, Dana (2010), Analysts Define Business Value and Imperatives for Cloud-Based B2B E-Commerce Trading Communities, ZDNet, July 27 (available at www.zdnet .com/blog/gardner/analysts-define-business-value-andimperatives-for- cloud-based-b2b-ecommerce-tradingcommunities/3772/).
19. Gardyn, Rebecca (2002), Oh, THE GOOD LIFE, American Demographics, 24 (10), 31-35.
20. Guest, Lester P. (1964), Brand Loyalty Revisited: A Twenty-Year Report, Journal of Applied Psychology, 48 (April), 93-97.
21. Holbrook, Morris, and Elizabeth Hirschman (1982), The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, 9 (2), 132-140.
22. Joerges, Bemward (1988), Technology in Everyday Life: Conceptual Queries, Journal of the Theory of Social Behavior, 18 (June), 219-237.
23. Kvale, Steiner (1996), Interviews: An Introduction to Qualitative Research Interviewing, Thousand Oaks, CA: Sage.
24. Lannes, Bruno, and Weiwen Han (2010), Selling Luxury to the Chinese Masses, Wall Street Journal, May 20 (available at http://online.wsj.com/article/ SB100014240527487038667 04575225303288815256.html).
25. Marques, Joan F. and Chester McCall (2005), The Application of Interrater Reliability as a Solidification Instrument in a Phenomenological Study, Qualitative Report, 10 (3), 439-462.
26. McCracken, Grant (1988), The Long Interview, Newbury Park, CA: Sage.
27. Mick, David Glen, and Claus Buhl (1992), A Meaning-Based Model of Advertising Experience, Journal of Consumer Research, 19 (December), 317-338.
28. Miley, Marissa, and Ann Mack (2009), The New Female Consumer: The Rise of the Real Mom, Advertising Age White Paper, November 16 (available at http://gaia.adage.com/images/random/1109/aa-newfemale-whitepaper.pdf).
29. Nia, Arghavan, and Judith Lynne Zaichkowsky (2000), Do Counterfeits Devalue the Ownership of Luxury Brands? Journal of Product and Brand Management, 9 (7), 485-497.
30. Passariello, Christina (2011), Spenders Splurge on Luxury in Europe Wall Street Journal, March 23 (available at http://online.wsj.com/article/ SB100014240527487037269045761 92600105705670.html?mg=com-wsj/).
31. Robinson, Jancis (1999), The Oxford Companion to Wine, 2d ed., London: Oxford University Press.
32. Schewe, Charles D., and Stephanie M. Noble (2000), Market Segmentation by Cohorts: The Value and Validity of Cohorts in American and Abroad, Journal of Marketing Management, 16 (1-3), 129-142.
33. Schmitt, Bernd (1999), Experiential Marketing, Journal of Marketing Management, 15 (1-3), 53-67.
34. Seidman, Irving (1998), Interviewing as Qualitative Research, New York: Teachers College Press.
35. Silverstein, Michael, and Neil Fiske (2003a), Luxury for the Masses, Harvard Business Review, 81 (4), 48-57.
36. -, and-(2003b), Trading Up: The New Luxury and Why We Need It, Boston: Boston Consulting Group.
37. -, Kate Sayre, and John Butman (2009), Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market, Boston: Boston Consulting Group.
38. Sherrod, D. (1989), The Influence of Gender on Same-Sex Friendships, in Close Relationships, C. Hendrick, ed., Newbury Park, CA: Sage, 164-186.
39. Socha, Miles (2008), Vuitton, Dior to Lower Prices in Japan, WWD: Women's Wear Daily, December 1 (available at www .wwd.com/business-news/financial/ vuitton-dior-lowerprices-in-japan-1873610/).
40. Spradley, James P. (1980), Participant Observation, Fort Worth, TX: Harcourt Brace.
41. Strauss, Anselm C., and Juliet Corbin (1998), Basics of Qualitative Research, Thousand Oaks, CA: Sage.
42. Thompson, Craig J., Howard R. Pollio, and William B. Locander (1994), The Spoken and the Unspoken: A Hermeneutic Approach to Understanding Cultural Viewpoints That Underlie Consumers' Expressed Meanings, Journal of Consumer Research, 21 (December), 432-452.
43. -, Aric Rindfleisch, and Zeynep Arsel (2006), Emotional Branding and the Strategic Value of the Doppelgänger Brand Image, Journal of Marketing, 70 (January), 50-64. (Pubitemid 43202418)
44. Tolstoy, Leo (1890), The Kreutzer Sonata, London: Remington.
45. Tyre, Peg, and Daniel McGinn (2003), She Works, He Doesn't, Newsweek, May 11 (available at www.thedailybeast.com/newsweek/2003/05/11/she-works-he-doesn- t.html).
46. Underhill, Paco (2010), What Women Want: The Global Marketplace Turns Female, New York: Simon & Schuster.
47. Van Manen, Max (1990), Researching Lived Experience: Human Science for an Action Sensitive Pedagogy, Albany: State University of New York Press.
48. Veblen, Thorstein (1899), The Theory of the Leisure Class, New York: Macmillan.
49. Walton, Stuart (2001), You Heard It Through the Grapevine: Shattering the Myths About the Wine Business, London: Audrum Press.
50. Warner, Fara (2005), Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, New York: Prentice Hall.
51. Whitehead, Barbara, and David Popenoe (2002), The State of Our Unions, Why Men Won't Commit. Exploring Young Men's Attitudes About Sex, Dating and Marriage, National Marriage Project, Rutgers University.
52. Wilcox, W. Bradford, and Elizabeth Marquardt (2010), The State of Our Unions Marriage in America 2010, When Marriage Disappears: The New Middle America, National Marriage Project, University of Virginia.
53. Woodside, Arch G., and E.J. Wilson (2003), Case Study Research Method for Theory Building, Journal of Business & Industrial Marketing, 18 (6-7), 493-508. (Pubitemid 37416993)
54. Yann, Truong (2010), Personal Aspirations and the Consumption of Luxury Goods, International Journal of Market Research, 52 (5), 653-671.