User adoption and purchasing intention after free trial: An empirical study of mobile newspapers

Information Systems and e-Business Management

Volumn 11, Issue 2, 2013, Pages 189-210

  Wang, Ting ^a   Oh, Lih Bin ^a   Wang, Kanliang ^b   Yuan, Yufei ^c  

^a XI'AN JIAOTONG UNIVERSITY   (China)

^b Renmin Business School   (China)

^c MCMASTER UNIVERSITY   (Canada)

Author keywords

Decision process; Expectation confirmation theory; Free trial purchase behavior; Technology acceptance

Indexed keywords

EID: 84876823086     PISSN: 16179846     EISSN: 16179854     Source Type: Journal    
DOI: 10.1007/s10257-012-0197-5     Document Type: Article

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