Consumer receptivity to gren ADS

Journal of Advertising

Volumn 41, Issue 4, 2012, Pages 9-23

  Tucker, Elizabeth M ^a   Rifon, Nora J ^a   Lee, Eun Mi ^a   Reece, Bonnie B ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876740339     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672454     Document Type: Article

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