Collaborative marketing in a regional destination: Evidence from central Florida

International Journal of Tourism Research

Volumn 15, Issue 3, 2013, Pages 285-297

  Youcheng, Wang ^a   Joe, Hutchinson ^a   Fevzi, Okumus ^a   Sandra, Naipaul ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Collaboration; Regional destination marketing; Tourism marketing

Indexed keywords

EMPIRICAL ANALYSIS; MARKETING; TOURIST DESTINATION;

FLORIDA [UNITED STATES]; UNITED STATES;

EID: 84876725951     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.1871     Document Type: Article

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