Mitigating the myopia of dominant logics: On differential performance and strategic supply chain research

Journal of Business Logistics

Volumn 33, Issue 3, 2012, Pages 173-180

  Fawcett, Stanley E ^a   Waller, Matthew A ^b  

^a AIR FORCE INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Differential firm performance; Dominant logic; Value co creation

Indexed keywords

EID: 84876004445     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1111/j.2158-1592.2012.01050.x     Document Type: Review

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