Storytelling and the scenario process: Understanding success and failure

Technological Forecasting and Social Change

Volumn 80, Issue 4, 2013, Pages 735-748

  Bowman, Gary ^a   MacKay, R Bradley ^b   Masrani, Swapnesh ^c   McKiernan, Peter ^d  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^b UNIVERSITY OF EDINBURGH   (United Kingdom)

^c UNIVERSITY OF STIRLING   (United Kingdom)

^d UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Scenario method; Scenario planning; Storytelling; Strategic management

Indexed keywords

DEVELOPMENT PROCESS; ENVIRONMENTAL UNCERTAINTY; LONGITUDINAL CASE STUDY; MANAGEMENT PRACTICES; SCENARIO METHODS; SCENARIO PLANNING; STORYTELLING; STRATEGIC MANAGEMENT;

STRATEGIC PLANNING;

MANAGEMENT SCIENCE;

MANAGEMENT PRACTICE; NUMERICAL MODEL; PLANNING PRACTICE; STRATEGIC APPROACH; UNCERTAINTY ANALYSIS;

EID: 84875378277     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2012.04.009     Document Type: Article

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