The effect of age on shopping orientation-choice orientation types of the ageing shoppers

Journal of Retailing and Consumer Services

Volumn 20, Issue 2, 2013, Pages 165-172

  Kohijoki, Anna Maija ^a   Marjanen, Heli ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Ageing consumers; Baby boomers; Choice orientation; Consumer segments; Non food retailing

Indexed keywords

AGE; COHORT ANALYSIS; CONSUMPTION BEHAVIOR; RETAILING; RETIREMENT; SHOPPING ACTIVITY;

FINLAND; HELSINKI; VARSINAIS-SUOMI;

EID: 84875228536     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.11.004     Document Type: Article

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