Modeling the adoption and use of social media by nonprofit organizations

New Media and Society

Volumn 15, Issue 2, 2013, Pages 294-313

  Nah, Seungahn ^a   Saxton, Gregory D ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

Dialogue; diffusion of innovation; Facebook; new media; nonprofit organizations; organization public relations; social media; technology adoption and use; Twitter

Indexed keywords

EID: 84874555628     PISSN: 14614448     EISSN: 14617315     Source Type: Journal    
DOI: 10.1177/1461444812452411     Document Type: Article

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