Psychological positioning of bottled tea products: A comparison between two Kansei profiling techniques

Food Science and Biotechnology

Volumn 22, Issue 1, 2013, Pages 257-268

  Kim, In Ah ^a   Kim, Min A ^a   van de Velden, Michel ^b   Lee, Hye Seong ^a  

^a Ewha Womans University   (South Korea)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

check all that apply (CATA); correspondence analysis (CA); product discrimination; repertory grid method (RGM); structured free choice profiling (FCP)

Indexed keywords

MARKETING; TEA;

CHECK-ALL-THAT-APPLY (CATA); CORRESPONDENCE ANALYSIS; FREE CHOICE PROFILING; PRODUCT DISCRIMINATION; REPERTORY GRID METHODS;

MULTIVARIANT ANALYSIS;

EID: 84874308992     PISSN: 12267708     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10068-013-0035-7     Document Type: Article

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