Culture Determines Business Models: Analyzing Home Depot's Failure Case in China for International Retailers from a Communication Perspective

Thunderbird International Business Review

Volumn 55, Issue 2, 2013, Pages 173-191

  Gao, May Hongmei ^a  

^a KENNESAW STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84873957102     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.21534     Document Type: Article

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