The construction of fun in food advertisements targeting children

Young Consumers

Volumn 11, Issue 2, 2010, Pages 96-107

  Julio, Simona ^a   Iulio, Simona ^a  

^a UNIVERSITÉ DE STRASBOURG   (France)

Author keywords

Advertising; Food products

Indexed keywords

EID: 84873818186     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473611011065782     Document Type: Article

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