Toy commercials across Europe

Young Consumers

Volumn 5, Issue 4, 2004, Pages 39-45

  de Iulio, Simona ^a   Jarrin, Zouha ^b  

^a UNIVERSITÉ DE STRASBOURG   (France)

^b UNIV GRENOBLE ALPES   (France)

Author keywords

Advertising; Children (age groups); Europe; Globalization; Television; Toys

Indexed keywords

EID: 84897054587     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610410814319     Document Type: Review

References (13)

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