Thematics and products in american magazine advertising containing children, 1940-1950

Communication Quarterly

Volumn 47, Issue 1, 1999, Pages 118-132

  Viser, Victor J ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Advertising and children; Advertising design; Advertising history; Commodity fetishism; Consumerism; World war ii

Indexed keywords

EID: 84992958575     PISSN: 01463373     EISSN: 17464102     Source Type: Journal    
DOI: 10.1080/01463379909370127     Document Type: Article

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