Marketing Destinations with Prolonged Negative Images: Towards a Theoretical Model

Tourism Geographies

Volumn 15, Issue 1, 2013, Pages 145-164

  Avraham, Eli ^a   Ketter, Eran ^a  

^a UNIVERSITY OF HAIFA   (Israel)

Author keywords

destination marketing; image restoration; Media strategies; prolonged negative image; strategic approach; tourism campaigns

Indexed keywords

MODELING; STRATEGIC APPROACH; THEORETICAL STUDY; TOURISM DEVELOPMENT; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST DESTINATION;

AFRICA; EUROPE; MIDDLE EAST;

EID: 84873644631     PISSN: 14616688     EISSN: 14701340     Source Type: Journal    
DOI: 10.1080/14616688.2011.647328     Document Type: Article

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