Demographic impacts on environmentally friendly purchase behaviors

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 20, Issue 3-4, 2012, Pages 172-184

  Fisher, Caroline ^a   Bashyal, Shristy ^b   Bachman, Bonnie ^c  

^a MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY   (United States)

^b University Missouri   (United States)

^c RUTGERS UNIVERSITY   (United States)

Author keywords

demographics; environmental marketing; environmentally friendly behaviors; green marketing

Indexed keywords

EID: 84871461856     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2012.13     Document Type: Review

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