Can a weak retailer benefit from manufacturer-dominant retailer alliance?

Journal of Retailing and Consumer Services

Volumn 20, Issue 1, 2013, Pages 34-42

  Amrouche, Nawel ^a   Yan, Ruiliang ^b  

^a LONG ISLAND UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Business to Business; Game theory; Pricing strategies; Service strategies; Strategic alliance; Supply chain management

Indexed keywords

GAME THEORY; NUMERICAL MODEL; PRICING POLICY; RETAILING; SPILLOVER EFFECT;

EID: 84870432460     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.10.002     Document Type: Article

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