Exploring the value structure behind mobile auction adoption intention

Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights

Volumn 5, Issue , 2007, Pages 3054-3065

  Tang, Ya ^a   Forster, Paul W ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Adoption intention; Mobile auctions; Value structure

Indexed keywords

ADOPTION INTENTION; EMPIRICAL RESEARCH; HONG-KONG; INTERNET BASED; MARKET CHOICE THEORY; MOBILE AUCTIONS; MOBILE PLATFORM; ONLINE AUCTIONS; SOCIAL VALUES; TECHNOLOGY ADOPTION;

INFORMATION SYSTEMS;

ELECTRONIC COMMERCE;

EID: 84870363345     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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