Cultivating terroir in subsistence markets: Development of terroir strategy through harmony-with-community framework

Journal of Business Research

Volumn 65, Issue 12, 2012, Pages 1743-1748

  Elaydi, Raed ^a   McLaughlin, Josetta ^b  

^a ROOSEVELT UNIVERSITY   (United States)

^b NONE   (United States)

Author keywords

Business for community; Community level; Equality; Inclusion; Participation; Reciprocity; Strategy; Subsistence marketplaces; Terroir

Indexed keywords

EID: 84870262446     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.016     Document Type: Article

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