Does search matter? using online clickstream data to examine the realtionship between online search and purchase behavior

ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

Volumn , Issue , 2006, Pages 915-926

  Awad, Neveen F ^a   Jones, Joni L ^b   Zhang, Jian ^a  

^a WAYNE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BROWSING BEHAVIOR; CLICKSTREAM DATA; DRILL-DOWN; LEVELS OF ANALYSIS; ON-LINE SETTING; ONLINE SEARCH; RETAIL SALES; SEARCH BEHAVIOR; SEARCH PROCESS; SEARCHING BEHAVIOR; SESSION LEVEL;

INFORMATION SYSTEMS; SALES;

CONSUMER BEHAVIOR;

EID: 84870219706     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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