The advertising effectiveness of aboriginal endorsers: An example from Taiwan

Tourism Analysis

Volumn 10, Issue 3, 2005, Pages 247-256

  Chang, Janet C ^a   Wall, Geoffrey ^b   Lai, Chung Yan ^a  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Aboriginal endorser; Advertising appeals; Advertising effectiveness; Authenticity

Indexed keywords

EID: 84869826679     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354205775322989     Document Type: Article

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