Putting listening to work: The essentials of listening

Journal of Advertising Research

Volumn 50, Issue 1, 2010, Pages 30-41

  Rappaport, Stephen D ^a  

^a Advertising Research Foundation   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958161500     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091154     Document Type: Article

References (10)

1. Communispace. "CDWs Best Sales Strategy: Listen to Your Customers." Communispace, 2009. [URL: www.communispace.com/news/groundswell/default.aspx?groundswell=13 ] accessed on October 19, 2009.
2. Dubroff, M. D. "Bacon Salt: The Guys Behind the Dream." Digital Journal, 2009. [URL: www.digitaljournal.com/article/271459 ] accessed October 17, 2009).
3. J. D. Power and Associates. "Web Intelligence. Marketing Campaign Effectiveness." J. D. Power and Associates, 2009a [URL: www.jdpowerwebintelligence.com/case_studies/CS-quick-serve.php ] accessed October 25, 2009.
4. J. D. Power and Associates Web Intelligence. Case Studies: Market Tracker. J. D. Power and Associates, 2009b [URL: www.jdpowerwebintelligence.com/case_studies/CS-female-gamers.php ] accessed October 25, 2009.
5. Keller Fay "Offline WOM More Prevalent, Positive and Credible Than Online Buzz." Marketing Charts, 2008. [URL: www.marketingcharts.com/direct/offline-wom-more-prevalent-positive-and-credible-than-online-buzz-5144/ ] accessed October 28, 2009.
6. Knight K. "Reports: Female Gaming Habits Accelerate." BizReport, April 7, 2009. [URL: www.bizreport.com/2009/04/report_females_are_now_gaming_more_than_males.html ] accessed October 25, 2009.
7. Qualman E. Socialnomics: How Social Media Transforms the Way We Live and Do Business. New York: John Wiley and Sons, 2009.
8. Razorfish A and Café Mom. "Digital Moms." Razorfish, 2009. [URL: http://digitalmom.razorfish.com/publication/?m=4248&l=1 ].
9. She Speaks. "Case Study: Ore-Ida Steam n'Mash." She Speaks, 2009. [URL: http://shespeaks.com/pages/img/client/OreIdaFinalCaseStudy.pdf ]
10. Ware, B.C., and M. S. Austin "Meredith's Silver Bullet: Leading with Market Knowledge and Innovation." Communispace, 2008 [URL: http://www.communispace.com/assets/pdf/C_Cli_ExecSummary_Meredith_final.pdf ].