Community relationship management and social media

Journal of Database Marketing and Customer Strategy Management

Volumn 18, Issue 1, 2011, Pages 31-38

  Ang, Lawrence ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

community relationship management; customer relationship management; facebook; online community; social media; social networks

Indexed keywords

EID: 79955089591     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2011.3     Document Type: Article

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