The microstructures of rhetorical strategy in social entrepreneurship: Building legitimacy through heroes and villains

Journal of Business Venturing

Volumn 28, Issue 1, 2013, Pages 98-116

  Ruebottom, Trish ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

Institutional change; Legitimacy; Meta narratives; Rhetorical strategy; Social entrepreneurship

Indexed keywords

EID: 84869137283     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusvent.2011.05.001     Document Type: Article

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