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Volumn , Issue , 2006, Pages

Reshaping e-commerce in Thailand: An exploratory study of internet technology for inter-firm communication adoption in the Thai tourism industry from a cultural fit perspective

Author keywords

Appropriate technology; B2B e commerce adoption; B2B e marketplace; Cultural fit; National culture; Strategic fit; Technology transfer; Thailand; Tourism industry

Indexed keywords

APPROPRIATE TECHNOLOGIES; B2B E-COMMERCE; B2B E-MARKETPLACE; CULTURAL FIT; NATIONAL CULTURES; STRATEGIC FIT; THAILAND; TOURISM INDUSTRY;

EID: 84869104423     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (6)

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