A Tutorial Guide About How to Manage a Client-Financed Project

Journal of Marketing Education

Volumn 34, Issue 3, 2012, Pages 265-283

  Clark, Gary L ^a   King, Michael E ^b   Jurn, Iksu ^a  

^a SAGINAW VALLEY STATE UNIVERSITY   (United States)

^b Plante and Moran PLLC   (United States)

Author keywords

client based projects; critical thinking; experiential learning techniques; learning approaches and issues; marketing education issues; oral communication; skills traits development in marketing education; teamwork projects issues; written communication

Indexed keywords

EID: 84868521788     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475312457781     Document Type: Article

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