Group projects using clients versus not using clients: Do students perceive any differences?

Journal of Marketing Education

Volumn 31, Issue 2, 2009, Pages 154-159

  Parsons, Amy L ^a   Lepkowska White, Elzbieta ^b  

^a KING'S COLLEGE   (United States)

^b SKIDMORE COLLEGE   (United States)

Author keywords

Client based learning; Group projects; Teaching; Undergraduate business education

Indexed keywords

EID: 70249116468     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309334169     Document Type: Article

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