Gender differences in shoppers' behavioural reactions to ultra-low price tags at online merchants

Electronic Commerce Research

Volumn 12, Issue 4, 2012, Pages 485-504

  Chen, I Ching ^a   Hu, Shueh Cheng ^b  

^a Chung Chou University of Science and Technology   (Taiwan)

^b PROVIDENCE UNIVERSITY   (Taiwan)

Author keywords

E commerce; Gender difference; Online merchant; Price sensitivity; Pricing mistake; Shopper's behavioural response

Indexed keywords

COSTS; ELECTRONIC COMMERCE; VOTING MACHINES;

BEHAVIORAL RESPONSE; BEHAVIOURAL ASPECTS; GENDER-DIFFERENCES; LOWEST PRICE; ONLINE MERCHANTS; PRICE SENSITIVITY; PRICE TAG; PRICING MISTAKE; SHOP BEHAVIORAL RESPONSE; VOTING SYSTEMS;

BEHAVIORAL RESEARCH;

EID: 84868488711     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-012-9102-z     Document Type: Article

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