Tailored and targeted communication strategies for encouraging voluntary adoption of non-preferred public policy

Technological Forecasting and Social Change

Volumn 80, Issue 1, 2013, Pages 24-37

  Kang, Inwon ^a   Lee, Geon C ^a   Park, Chanuk ^a   Shin, Matthew M ^a  

^a Kyung Hee University   (South Korea)

Author keywords

Government communication; Non preferred public policy; Policy adoption; Psychological reactance

Indexed keywords

COMMUNICATION STRATEGY; COURSE OF ACTION; EMPIRICAL TEST; GOVERNMENT COMMUNICATION; KEY FEATURE; MANAGERIAL IMPLICATIONS; POLICY ADOPTION; PSYCHOLOGICAL REACTANCES;

COMMUNICATION; INDUSTRY;

PUBLIC POLICY;

GOVERNANCE APPROACH; PSYCHOLOGY; STRATEGIC APPROACH; THEORETICAL STUDY;

EID: 84868208269     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2012.08.001     Document Type: Article

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