Development of a framework for customer co-creation in NPD through multi-issue negotiation with issue trade-offs

Expert Systems with Applications

Volumn 40, Issue 3, 2013, Pages 873-880

  Altun, Koray ^a   Dereli, Türkay ^a   Baykasoǧlu, Adil ^b  

^a GAZIANTEP UNIVERSITY   (Turkey)

^b DOKUZ EYLUL UNIVERSITY   (Turkey)

Author keywords

Customer co creation; Modified Even Swaps; Multi issue negotiation; New product development (NPD)

Indexed keywords

CO-CREATION; COMPLEX PRODUCTS; DESIGN ENVIRONMENT; ILLUSTRATIVE EXAMPLES; MODIFIED EVEN-SWAPS; MULTI-ISSUE; MULTI-ISSUE NEGOTIATION; NEW PRODUCT DEVELOPMENT;

ECONOMIC AND SOCIAL EFFECTS; FUZZY INFERENCE; PRODUCT DESIGN; SALES;

PRODUCT DEVELOPMENT;

EID: 84867870467     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.05.043     Document Type: Conference Paper

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