To establish online shoppers' markets and rules for dynamic CRM systems: An empirical case study in Taiwan

Internet Research

Volumn 22, Issue 5, 2012, Pages 613-625

  Chiang, Wen Yu ^a  

^a ALETHEIA UNIVERSITY   (Taiwan)

Author keywords

Apriori algorithm; C5.0 decision tree; Consumer behaviour; Customer relationship management; Customer values; Internet; RFM model; Taiwan

Indexed keywords

EID: 84867816807     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241211271572     Document Type: Article

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