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Yoon, Y., Gurhan-Canli, Z., & Schwarz, N. (2006). The effect of corporate social responsibility (CSR) activities on companies with bad reputations. Journal of Consumer Psychology, 16(4), 377-390.
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(2006)
Journal of Consumer Psychology
, vol.16
, Issue.4
, pp. 377-390
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Yoon, Y.1
Gurhan-Canli, Z.2
Schwarz, N.3
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