Is product imitation good for firm performance? An examination of product imitation types and contingency factors

Journal of International Marketing

Volumn 20, Issue 3, 2012, Pages 1-16

  Lee, Ruby P ^a   Zhou, Kevin Zheng ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Creative imitation; Institutional theory; Marketing capability; Ownership structure; Product imitation; Pure imitation

Indexed keywords

EID: 84867641241     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.12.0019     Document Type: Article

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