Globalization, evolution and emergence of direct-to-consumer advertising: Are emerging markets the next pharmaceutical marketing frontier?

Journal of Commercial Biotechnology

Volumn 18, Issue 4, 2012, Pages 58-64

  Mackey, Tim K ^a,b   Liang, Bryan A ^a,c  

^a CALIFORNIA WESTERN SCHOOL OF LAW   (United States)

^b SAN DIEGO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Direct to consumer advertising; Emerging markets; Global health; Globalization; Health policy; International law; Pharmaceutical marketing

Indexed keywords

COMMERCE; MARKETING;

DEVELOPED COUNTRIES; DIGITAL REVOLUTION; DIRECT-TO-CONSUMER ADVERTISINGS; EMERGING MARKETS; GLOBAL HEALTH; GLOBALISATION; HEALTH OUTCOMES; HEALTH POLICY; NEW ZEALAND; PHARMACEUTICAL MARKETING;

HEALTH;

ADVERSE OUTCOME; ARTICLE; BRAZIL; CHINA; CONSUMER; DEVELOPED COUNTRY; DIGITAL COMPUTER; DIRECT TO CONSUMER ADVERTISING; DRUG MARKETING; HEALTH CARE COST; HEALTH CARE POLICY; HUMAN; INDIA; INDONESIA; INTERNET; MEXICO; NEW ZEALAND; RUSSIAN FEDERATION; TURKEY (REPUBLIC); UNITED STATES;

EID: 84867610855     PISSN: 14628732     EISSN: 1478565X     Source Type: Journal    
DOI: 10.5912/jcb564     Document Type: Article

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