Prevalence and global health implications of social media in direct-to-consumer drug advertising

Journal of Medical Internet Research

Volumn 13, Issue 3, 2011, Pages

  Liang, Bryan A ^a,b   Mackey, Timothy K ^b,c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b CALIFORNIA WESTERN SCHOOL OF LAW   (United States)

^c SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Direct to consumer advertising; Global health; Health policy; Illegal pharmacies; Internet pharmacies; Law; Pharmaceutical marketing; Social media

Indexed keywords

PRESCRIPTION DRUG;

ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CONSUMER; FINANCIAL MANAGEMENT; HEALTH; HUMAN; MASS MEDIUM; PERSUASIVE COMMUNICATION; PREVALENCE; PUBLIC OPINION; SOCIAL MEDIA; SOCIAL NETWORK; STATISTICS; UNITED STATES;

ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; CONSUMER PARTICIPATION; HUMANS; MARKETING OF HEALTH SERVICES; MASS MEDIA; PERSUASIVE COMMUNICATION; PRESCRIPTION DRUGS; PREVALENCE; PUBLIC OPINION; SOCIAL MEDIA; SOCIAL NETWORKING; UNITED STATES; WORLD HEALTH;

EID: 80053543518     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.1775     Document Type: Article

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