Pharmaceutical marketing and the invention of the medical consumer

PLoS Medicine

Volumn 3, Issue 4, 2006, Pages 445-447

  Applbaum, Kalman ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CLINICAL PHARMACY; CONSUMER; CONSUMER ATTITUDE; DRUG INDUSTRY; DRUG MARKETING; DRUG PACKAGING; HEALTH CARE; HUMAN; MEDICAL ETHICS; MEDICAL RESEARCH; PATIENT EDUCATION; SATISFACTION; SHORT SURVEY; ADVERTIZING; ARTICLE; DECISION MAKING; ECONOMIC ASPECT; ETHICS; LIFESTYLE; PERSONAL AUTONOMY; SOCIAL STATUS;

ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; DECISION MAKING; DRUG INDUSTRY; ECONOMIC COMPETITION; HUMANS; LIFE STYLE; PERSONAL AUTONOMY; SOCIAL CONDITIONS;

EID: 33646265740     PISSN: 15491277     EISSN: 15491676     Source Type: Journal    
DOI: 10.1371/journal.pmed.0030189     Document Type: Short Survey

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