메뉴 건너뛰기




Volumn , Issue , 2011, Pages 644-649

On Expressing Value Externalities in Position Auctions

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMMERCE; GAME THEORY;

EID: 84867438528     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (3)

References (15)
  • 3
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and generalized second price auction: Selling billions of dollars worth in keywords
    • Edelman, B.; Ostrovsky, M.; and Schwarz, M. 2007. Internet advertising and generalized second price auction: Selling billions of dollars worth in keywords. Amer. Econ. Review 97(1):242-259.
    • (2007) Amer. Econ. Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 6
    • 77954636320 scopus 로고    scopus 로고
    • Expressive auctions for externalities in online advertising
    • Ghosh, A., and Sayedi, A. 2010. Expressive auctions for externalities in online advertising. In Proc. of WWW'10.
    • (2010) Proc. of WWW'10
    • Ghosh, A.1    Sayedi, A.2
  • 7
    • 76649106816 scopus 로고    scopus 로고
    • Externalities in keyword auctions: An empirical and theoretical assessment
    • Gomes, R.; Immorlica, N.; and Markakis, E. 2009. Externalities in keyword auctions: An empirical and theoretical assessment. In Proc. of the 5th WINE, 172-183.
    • (2009) Proc. of the 5th WINE , pp. 172-183
    • Gomes, R.1    Immorlica, N.2    Markakis, E.3
  • 11
    • 76249088732 scopus 로고    scopus 로고
    • Bidding on configurations in Internet ad auctions
    • Muthukrishnan, S. 2009. Bidding on configurations in Internet ad auctions. In Proc. of COCOON, 1-6.
    • (2009) Proc. of COCOON , pp. 1-6
    • Muthukrishnan, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.