How varying levels of knowledge and motivation affect search and confidence during consideration and choice

Marketing Letters

Volumn 15, Issue 2-3, 2004, Pages 67-79

  Huneke, Mary E ^a   Cole, Catherine ^b   Levin, Irwin P ^b  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

accountability; choice; consideration; efficiency; knowledge level

Indexed keywords

EID: 8644266003     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:MARK.0000047385.01483.19     Document Type: Article

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