Integrated assessment of competitive-strategy selection with an analytical network process

Journal of Business Economics and Management

Volumn 13, Issue 5, 2012, Pages 801-831

  Lee, Yun Huei ^a   Lee, Yun Huan ^b  

^a TAMKANG UNIVERSITY   (Taiwan)

^b MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

analytic network process (ANP); competitive strategy selection; integrated assessment; multinational biotech pharmaceutical enterprises; strategy formulation

Indexed keywords

EID: 84867260955     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.3846/16111699.2011.620171     Document Type: Article

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