The pricing of a brand name product: Franchising in the motel services industry

Journal of Business Venturing

Volumn 14, Issue 1, 1999, Pages 87-102

  Wu, Lawrence ^a  

^a NERA ECONOMIC CONSULTING   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032608288     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0883-9026(97)00101-8     Document Type: Article

References (26)

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