Reactions to safer-sex public service announcement message features: Attention, perceptions of realism, and cognitive responses

Qualitative Health Research

Volumn 22, Issue 11, 2012, Pages 1568-1579

  Van Stee, Stephanie K ^a   Noar, Seth M ^b   Allard, Suzanne ^c   Zimmerman, Rick ^d   Palmgreen, Philip ^a   McClanahan, Kitty ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

^d VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

communication; health behavior; HIV AIDS prevention; qualitative analysis; young adults

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; CONDOM; EVALUATION; FEMALE; HEALTH PROMOTION; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; PERSUASIVE COMMUNICATION; QUALITATIVE RESEARCH; SAFE SEX;

ADOLESCENT; CONDOMS; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; PERSUASIVE COMMUNICATION; QUALITATIVE RESEARCH; SAFE SEX; YOUNG ADULT;

EID: 84867013052     PISSN: 10497323     EISSN: 15527557     Source Type: Journal    
DOI: 10.1177/1049732312456745     Document Type: Article

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