The moderating effects of utilitarian and hedonic values on information technology continuance

ACM Transactions on Computer-Human Interaction

Volumn 19, Issue 2, 2012, Pages

  Xu, Lingling ^a   Lin, Julian ^a   Chan, Hock Chuan ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Hedonic value; Intention to continue to use; Moderating effects; Nature of the technology; Technology acceptance model; Utilitarian value

Indexed keywords

HEDONIC VALUE; INTENTION TO CONTINUE TO USE; MODERATING EFFECT; TECHNOLOGY ACCEPTANCE MODEL; UTILITARIAN VALUE;

HUMAN COMPUTER INTERACTION;

INFORMATION TECHNOLOGY;

EID: 84866318120     PISSN: 10730516     EISSN: 15577325     Source Type: Journal    
DOI: 10.1145/2240156.2240160     Document Type: Article

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