Management framework guiding strategic thinking in rapidly changing markets

Journal of Marketing Management

Volumn 25, Issue 1-2, 2009, Pages 31-49

  Cravens, David W ^a   Piercy, Nigel F ^b   Baldauf, Artur ^c  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b UNIVERSITY OF WARWICK   (United Kingdom)

^c UNIVERSITY OF BERN   (Switzerland)

Author keywords

Customer value; Market dynamics; Market based capabilities; Strategic market vision

Indexed keywords

EID: 84865135112     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X410025     Document Type: Article

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