The Salient and Organic Images of Taiwan as Perceived by Mainland Chinese Tourists

Asia Pacific Journal of Tourism Research

Volumn 17, Issue 4, 2012, Pages 381-393

  Lin, Yueh Hsiu ^a   Chen, Chun Chu ^b   Park, Chung Wong ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Chinese outbound market; destination image; free elicitation; organic image; Taiwan

Indexed keywords

CULTURAL INFLUENCE; IMAGE; INTERNATIONAL TOURISM; MARKETING; PERCEPTION; TOURIST BEHAVIOR; TOURIST DESTINATION;

CHINA; TAIWAN;

EID: 84864672028     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2011.628329     Document Type: Article

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