Creating relevant value through demand and supply integration

Journal of Business Logistics

Volumn 33, Issue 2, 2012, Pages 167-172

  Stank, Theodore P ^a   Esper, Terry L ^a   Crook, T Russell ^a   Autry, Chad W ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Cost and service trade offs; Demand and supply integration; Relevant value; Strategy

Indexed keywords

EID: 84864628967     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1111/j.0000-0000.2012.01049.x     Document Type: Article

References (35)

1. Crossan, M.M., Lane, H.W., and White, R.E. 1999. "An Organizational Learning Framework: From Intuition to Institution." Academy of Management Review 24(3): 522-37.
2. Daft, R., and Huber, G. 1987. "How Organizations Learn." Research in the Sociology of Organizations 5:1-36.
3. Day, G.S. 1994. "The Capabilities of Market-Driven Organizations." The Journal of Marketing 58(4):37-52.
4. Deshpandé, R., Farley, J.U., and Webster, F.E. 1993. "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis." The Journal of Marketing 57(1):23-37.
5. Duke, M. 2011. 2011 Annual Report. Bentonville, AR: Wal-Mart.
6. Esper, T.L., Defee, C.C., and Mentzer, J.T. 2010a. "A Framework of Supply Chain Orientation." The International Journal of Logistics Management 21 (2):161-79.
7. Esper, T.L., Ellinger, A.E., Stank, T.P., Flint, D.J., and Moon, M. 2010b. "Demand and Supply Integration: A Conceptual Framework of Value Creation Through Knowledge Management." Journal of the Academy of Marketing Science 38(1):5-18.
8. Fugate, B.S., Flint, D.J., and Mentzer, J.T. 2008. "The Role of Logistics in Market Orientation." Journal of Business Logistics 29(2):1-26.
9. Grant, R.M. 1996a. "Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration." Organization Science 7(4):375-87.
10. Grant, R.M. 1996b. "Toward a Knowledge-Based Theory of the Firm." Strategic Management Journal 17:109-22.
11. Han, J.K., Kim, N., and Srivastava, R.K. 1998. "Market Orientation and Organizational Performance: Is Innovation a Missing Link?" The Journal of Marketing 62(4): 30-45.
12. Huber, G.P. 1991. "Organizational Learning: The Contributing Processes and the Literatures." Organization Science 2(1):88-115.
13. Hunt, S.D., and Morgan, R.M. 1995. "The Comparative Advantage Theory of Competition." The Journal of Marketing 59(2):1-15.
14. Iger, R. 2011. 2010 Annual Report. Burbank, CA: The Walt Disney Company.
15. Jaworski, B.J., and Kohli, A.K. 1993. "Market Orientation: Antecedents and Consequences." The Journal of Marketing 57(3):53-70.
16. Jüttner, U., Christopher, M., and Baker, S. 2007. "Demand Chain Management-Integrating Marketing and Supply Chain Management." Industrial Marketing Management 36(3):377-92.
17. Kirca, A.H., Jayachandran, S., and Bearden, W.O. 2005. "Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance." Journal of Marketing 69(2):24-41. (Pubitemid 40554517)
18. Kohli, A.K., and Jaworski, B.J. 1990. "Market Orientation: The Construct, Research Propositions, and Managerial Implications." The Journal of Marketing 54(2):1-18.
19. Matsuno, K., and Mentzer, J.T. 2000. "The Effects of Strategy Type on the Market Orientation-Performance Relationship." Journal of Marketing 64(4):1-16.
20. Mentzer, J., DeWitt, W., Keebler, J., Min, S., Nix, N., Smith, C., and Zacharia, Z. 2001. "Defining Supply Chain Management." Journal of Business Logistics 22(2):1-26. (Pubitemid 38178376)
21. Min, S., and Mentzer, J.T. 2004. "Developing and Measuring Supply Chain Management Concepts." Journal of Business Logistics 25(1):63-99.
22. Narver, J.C., and Slater, S.F. 1990. "The Effect of a Market Orientation on Business Profitability." The Journal of Marketing 54(4):20-35.
23. Nonaka, I. 1994. "A Dynamic Theory of Organizational Knowledge Creation." Organization Science 5(1):14-37.
24. Nonaka, I., and Takeuchi, H. 1995. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York, NY: Oxford University Press.
25. Porter, M. 1980. Competitive Strategy. New York: Free Press.
26. Porter, M. 1985. Competitive Strategy. New York: Free Press.
27. Prahalad, C.K., and Hamel, G. 1990. "The Core Competence of the Corporation." Harvard Business Review 68(3):79-91.
28. Prahalad, C.K., and Hamel, G. 1994. "Competing for the Future." Harvard Business Review 72(4):122-28.
29. Prahalad, C.K., and Ramaswamy, V. 2004. "Co-Creation Experiences: The Next Practice in Value Creation." Journal of Interactive Marketing 18(3):5-14. (Pubitemid 39289314)
30. Sheth, J.N., Sisodia, R.S., and Sharma, A. 2000. "The Antecedents and Consequences of Customer-Centric Marketing." Journal of the Academy of Marketing Science 28(1):55-66.
31. Sinkula, J.M. 1994. "Market Information Processing and Organizational Learning." Journal of Marketing 58:35-35.
32. Slater, S.F., and Narver, J.C. 1994. "Does Competitive Environment Moderate the Market Orientation-Performance Relationship?" The Journal of Marketing 58(1):46-55.
33. Slater, S.F., and Narver, J.C. 1995. "Market Orientation and the Learning Organization." The Journal of Marketing 59(3):63-74.
34. Srivastava, R.K., Shervani, T.A., and Fahey, L. 1999. "Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing." The Journal of Marketing 63(4):168-79.
35. Vargo, S., and Lusch, R. 2004. "Evolving to a New Dominant Logic for Marketing." Journal of Marketing 68(1): 1-17. (Pubitemid 38411271)