Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods

International Journal of Research in Marketing

Volumn 22, Issue 1, 2005, Pages 87-100

  Paas, Leonard J ^a   Molenaar, Ivo W ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Acquisition pattern analysis; Cross sell; Latent class analysis; Lead generation; Mokken scale analysis

Indexed keywords

EID: 14644446055     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.04.001     Document Type: Article

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