Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior

Journal of Retailing and Consumer Services

Volumn 19, Issue 5, 2012, Pages 484-491

  Yang, Kiseol ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Consumer traits; Mobile shopping adoption; Theory of Planned Behavior (TPB)

Indexed keywords

CONSUMPTION BEHAVIOR; ELECTRONIC COMMERCE; TECHNOLOGY ADOPTION; THEORY;

EID: 84864344667     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.06.003     Document Type: Article

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